Win Conditions: How to Testify for Impact, Not Just Catharsis

Every legislative session, passionate advocates make their way to the Capitol to speak up for Colorado’s schools, families, and freedom of choice in education. That passion is powerful and necessary. But passion alone isn’t a win condition.

In politics, a win condition is the scenario that actually moves the needle. It’s not about venting frustrations or proving a point, it’s about influencing outcomes. And when we testify before lawmakers, especially in a divided legislature, remembering that distinction matters.

Too often, we see testimony turn into soapboxing: fiery speeches about why the “other side” is wrong or how the system is broken. While those emotions are real, they rarely persuade anyone who doesn’t already agree. In fact, they can close ears that might otherwise be open.

At the Capitol, the most effective voices are those that connect values to real-world results. That means:

• Know your audience. You’re not talking to your friends or social media followers. You’re talking to legislators, many of whom don’t share your worldview.

• Lead with stories. Personal examples about students, teachers, or families build empathy and credibility far more than ideology.

• Frame the “why” around shared goals. Most lawmakers—regardless of party—want kids to thrive, parents to feel empowered, and schools to succeed. Start there.

• Play for the long game. Every respectful, well-framed testimony adds trust and influence for the next conversation.

At EAC, our “win conditions” aren’t about scoring points, they’re about advancing freedom and opportunity for Colorado’s students through steady, credible advocacy. The Capitol rewards the people who show up prepared, thoughtful, and persuasive, not the ones who just make noise.

So next time you step up to the mic, ask yourself: Am I helping us win, or just getting something off my chest?